Sure, it practically owns retail these days and people can't escape the endless TV ads being rammed down their throats either, so it has something of an advantage over, say, Ubisoft, which has by far its best line-up of games ever this year but is still struggling to convince a clueless public to buy them. No wonder people with long memories have such a problem getting over their grudge - for years it really was the Stock Aitken and Waterman of the games world.īut somewhere along the line EA stopped just talking Big and let most of its games speak for themselves and is now in the position where it more of less rules the roost on merit. It's a far cry from the dark days when it was tainted with the image of a bloated corporate behemoth with a 'never mind the quality, feel the volume' kind of mentality. For the most part EA's reputation has grown massively over the past couple of years, kicking new life into just about every one of its franchises (Tiger Woods, SSX, FIFA), and while providing the platform for new ones to flourish (Freedom Fighters, Battlefield - we wonder how successful these would have been had they been published, by - with respect - Eidos, for example).
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